Pricing And Distribution Strategies

Pricing And Distribution Strategies According to Christian Louboutin Shoes are a mirror of what you want, what you are or what youre missing (Time, 179, page 68); these words has inspired the launch of a new footwear brand -LKS. The concept of this new product is to bring forth a new generation for womens footwear. LKS is to launch a pair of shoes that will be the missing piece of the puzzle. It will encompass the comfort factor but will also have the creative element for the fashion conscious. The inspiration for this product is that it can be worn from day to night, all day every day. This is because the product will have a detachable heel system which will allow the person to interchange the height, the design of the heel or just wearing the shoes as they are. The diagram below will illustrate the concept: Detachable heel clips into place Studies show that wearing high heels can cause Lower Back Disorders (Work, Volume 41, 2012) and can also affect posture whilst at work (Teller Vision, 2013). This is one of the reasons why LKS is launching the detachable heel to tackle these claims. Further to the detachable heel concept; each heel will have its unique design whether it is a metallic stiletto heel or it is a chunky Perspex one. Every one of the designs will reflect the persons personality or styles which are interchangeable. In addition, the idea of the detachable heel is so that an ordinary pair of flat ballerina pumps for example can transform into a pair of glamorous six inch heels; that not only looks chic and fashionable but is also suited to the consumers personal taste. Part A: The Brand Name LKS Love Killer ShoesThe brand name LKS was originally made up of initials from the group as like most footwear brands: Kurt Geiger, Russell Bromley and Jimmy Choo. The initials of the brand can be interpreted as a paradox to our original concept of comfort Love Killer Shoes. The fact that the brand strap line uses the word Killer is humorous as it is a play on the idea that the product is comfortable but it can also mean that the product can be transformed into something amazing. It displays that the brand is quirky, unique and creative. However, the brands logo will depict simplicity. Please refer to the below design: The logo is simply LKS written in a white font in a black background; which includes the strap line Love Killer Shoes underneath also in a white font on a black background. The reason for the choice in colours is because it is minimal and classic like the luxury brand Chanel or Alexander Wang. It can also be compared to the hair straighteners brand GHD with their strap line of Good hair day, every day. LKS vision is to aid the 21st century woman in balancing ones working life with their leisure time. As the population of women in the UK is greater ((51%), Home Office) than mens, the brand aims to sell to women. These women will be working professionals ((Social Grading of A C1), NRS (n.d), Keynote (2012)). People of Social grading A C1 make up a large proportion of consumers in the UK who purchases shoes (Keynote 2012). Statistics in June 2011 shows that (73.1%) women were more likely to purchase shoes much more than men (51.3%). It has also been decided that the brand intends to sell to women between the ages 20 and 34 as Part A: The brand name (contd) these ages showed one of the highest consumer purchases in 2011. (Keynote, Footwear, 2012). Despite the economic climate the footwear industrys growth in 2012 showed a growth of 3.7% (Mintel, July 2012) and as footwear is now seen as a fashion essential many consumer especially women are always looking to buy shoes. Statistics shows that 27% (Mintel, Footwear Retailing July 2012) of consumers buy shoes because they want to find something comfortable; which is one of the reasons why LKS is to launch this unique footwear where comfort and style are put into one package. Part B: Promotion (Please refer to Mood Board) Part B: Promotion, Mood Board justification LKS sole focus is the design of the heel, rather than the entire shoe. LKS product will be trendy, quirky and innovative; therefore a range of materials, colours and patterns will be used in its production. The product will also be catwalk-esque, and high street oriented thus catering to fashionistas. LKS detachable heels will each have its own distinctive design and colour (refer to mood board). Jewel colours (greens/yellows/blues/reds) will be incorporated to make the heel vibrant, depicting their glamorous and gem like nature. For example a green will signify the colour of an emerald. Metallic colours gold and silver will bring edginess and incorporates the rock image instantaneously to the shoe. Different materials in addition to the colours will create texture to the heel and emphasise the difference of LKS heels compared to other normal heels. The brand will be willing to mix and match a variety of fabrics with different colours and patterns. This will become the basis for all the heel designs. The diversity of the designs means that LKS can create heels to correlate with the seasons trends. When considering the marketing strategy, it is crucial to consider the promotional mix. According to Jobber (2009) there are six main components that make up the promotional mix, these include: Advertising, Direct sales, E-commerce, Personal selling, Sales promotion and Public Relations. It is essential to relate to the target audience of young professionals when choosing the most relevant and wide reaching promotional tools. LKS has chosen to utilise Advertising, E-commerce and Public Relations. A push strategy (Jobber, 2009) will be used to stimulate consumer demand for the product. It has been estimated that 1107 million (TfL statistics, n.d) people utilise the underground every year; this means that there will always be a consistent high footfall especially during peak commuting hours. Therefore, part of LKS advertising will take the form of advertisements on the London Underground. These advertisements will capture commuting young professionals interests. In addition, advertisements will also be placed on buses, both inside and outside. This will ensure that LKS maximises the use of all methods of commuting. Part B: Promotion, Mood Board justification (contd) Magazines and newspapers will also form a basis for LKS advertising. LKS will focus on high end glossy magazines such as Elle which has a combined readership of around 1 million (National Readership Survey, April 2012) for print and website compared to Vogue which has an estimated 1.4 million (National Readership Survey, April 2012) combined readership. Limiting the print in only high end glossy magazines will aid LKS to develop a prestigious image and also to show the young stylish professionals that LKS products are of high quality and are the latest must-haves. To further aid with the advertising of LKS; it is important to ensure that the brand gets acknowledgement from these high end magazines. LKS will send out sample products to fashion bloggers and magazine companies for them to review the products and therefore extend brand recognition. Social media is currently becoming an essential part of the daily life; hence the brand will strongly focus on E-commerce which will be social media websites such as Facebook, twitter and Instagram. Statistics shows that on Instagram alone there are 90 million monthly active users and 1000 comments are posted every second (Instagram Press Centre, n.d); LKS will launch with an Instagram account allowing consumers to access new product launches including exclusive insider photos of all aspects of LKS; offering their feedback to ensure the consumer feels valued and connected to LKS. Further to Instagram; Facebook itself has 1 billion monthly active users since October 2012 (Facebook Newsroom, n.d) and twitter (Tweetstats, n.d) who has nearly 1 million users and will indefinitely support the advertising of the brand through competitions and limited sneak peek photos and information. The use of Public Relations will develop the relationship between both consumers and the media. LKS clever stunt will capture both consumer and media attention; taking influence from Lanvin for HM who used Marble Arch in London as a giant billboard by projecting images onto it (Popscreen, n.d). For example, LKS can place a giant shoe, highlighting the detachable heel in Trafalgar Square. Part C: Pricing and Distribution Strategies There are three pricing methods (Jobber, 2009); Cost, Competition, and Marketing Orientated Pricing. LKS will be focusing on the Marketing Orientated Pricing which means that it takes into account a wide range of factors; that aids in price setting. LKS product is of a unique nature therefore the price of the product will be higher than a conventional pair of high heels. The brand wants to be perceived as a high quality luxury brand on the high street and so a premium pricing strategy will be used. Reports on Keynote (2012) shows that consumers highest spending on footwear in the year ending June 2011 is between  £20  £149. As mentioned, LKS will be targeting young professionals in the social grading A C1 so it was essential to set a price that is both affordable for this target group yet will also provide the basis for LKS to be seen as a high end brand. Although LKS product is different from any other products on the market; the competition aspects are still considered to play a vital role in the pricing strategy. It is important to be able to identify the various types of competition in the market, shown in Figure 1. To define LKS Immediate Competitors, the brand has looked at other parts of the footwear industry; what other brands offered on the high street. Kurt Geiger is at present one of the leading footwear brands in the UK and is a retailer that supplies luxury and fashionable shoes. It has been estimated that at the end of January 2011 the company had a turnover of  £185 million (Keynote, 2012). This is one of the main direct competitors of LKS, as both brands are targeting the stylish, young professionals. As shown on the table for Kurt Geiger the pricing range is from  £55  £410 which is a large variation compared to Russell Bromley and CJG. LKS Recommended Retail Price will be starting at  £100 which is competitive against the lowest price point of the main competitors and does not make LKS to be perceived as a cheap brand but a premium one. There are three aspects of channel strategies LKS must consider: Channel Selection, Distribution Intensity and Channel Integration (Jobber, 2009) Distribution (place) To allow for greater consumption and transparency (Jobber, 2009) the main route of distribution will be through online sales and concessions within the well established department stores. The use of an intermediary is essential to distribute to concession as this will assist to improve efficiency and accessibility for consumers (Blythe, 2009) as the products will be dispersed in smaller batches allowing measurement of stock and an even distribution. However, with online commerce; direct producer to consumer channels are the most effective as young working professionals may not have the time to shop in LKS concessions; online shopping will be the most efficient way. Distribution Contd (Intensity) There are three types of distribution intensity. LKS has reviewed all three types: Figure 2 (Source: Jobber, 2009) LKS has opted with Selective distribution into high end concession stores. This will create brand prestige along with brand loyalty. The use of department stores offers a guaranteed footfall compared to a stand-alone store. Harrods for example has over 1.3 million customers every year from more than 134 countries (Chamber Cocktail, 2011). Using Selfridges, Harrods and Libertys as a platform for the product will allow well established customers the chance to try something refreshing, but from a trustworthy and recognised shop. E-commerce has provided consumers with the ability to shop from home; especially when people work all day and have no time to browse around in shops. Online shopping has grown rapidly throughout the years; an approximate value on average for weekly internet sales is  £466.1 million in August 2012 (Office for National Statistics, 2012) which is a growth of 7.5% compared to the previous year. Alongside online website a mobile application will be launched allowing for increased accessibility for shopping on the go.

Morality and Moral Values

Ralslng a family In a society that Is fast-paced and ever changing can make It confusing to know just which values to teach your children. As a general rule, it's up to you to teach your children what to believe, and how they should live their lives. But when it comes to teaching and instilling moral values, I'd love to pass on a few values to teach your children from a young age. These are simple and common everyday values that are quickly fading from our younger generation. Read on to discover what they are: 1. RESPECTOne of the most important values to teach your children is respect. Having worked in several daycare facilities, I've seen children who have no respect for authority at all. It's exasperating to the teacher, and to the parent when they arrive to pick up their kids. By teaching your kids respect, you are doing the world, yourself, and your child a favor! Life will go much easier for them with a little respect under their hat. If you have got to give a speech on moral v alues you have to stress the significance of moral values in life and should never ignore them.Here are some things you may use so that you can present this essential subject to your audience. You can say moral values are necessary because the Bible instructs us to be moral. Actually, during history moral values have been the foundation of our education. First of all mom and dad, then school, and finally unlversltles and colleges were instructing us to be kind, honest, sincere, warmhearted, and so on. Religion used to be one of the most effective instruments to instill moral values into people. Religion has been getting rid of its Impact In many states around the globe.These days It Is still vital to many, but only for a segment of lots of societies. Moral values are still widely used as a debate topic, but regrettably they are often no that significant for a lot of people. The importance of moral values in life is one thing nobody can seriously argue with, despite the fact that tod ay It Is a popular practice. Many well known film and popular music superstars, political figures, and other successful people speak about liberal values – freedom of expression, religious beliefs, a hedonistic lifestyle, etc.Their oint is that Individual freedom is the most significant value to fight forl No person can make you do what you do not want to do, so you are free to be bad or kind, sincere, or not – it is your individual decision, and everyone have to appreciate it. That Is why It's acceptable to abuse alcohol, take drugs, and be Impolite, rude or even cruel – if you prefer to act like that, it is your right. Freedom is the only value! Needless to say, liberal values are not that awful. The problem is they in some way destroy the moral foundation of the modern society.When the Bible Is no longer the primary instructor of moral behavior, at least, for Christians, there's a risk people will stop thinking about moral values as important. This is current ly happening in most liberal democratic nations In comparison to traditional Eastern ones, where the religious impact of Islam is still big. We may discuss the political regimes of those states, and the exercise of individual freedom and human rights there, but there's a tnlng most people wlll agree witn – tney stress tne Importance 0T moral values In IITe; t's the key component of their tradition.Speech on Moral Values and the Importance of Moral Values in Life: Are They truly Important? In your speech on moral values you have to find out the actual importance of moral values in life. In the modern world of income oriented individuals it's hard to stay a moral person; nevertheless it's not extremely hard. Many do. Every single day we hear that a lot of people are murdered by criminals; in a number of states they brazenly shoot and kill rival gangs members on the streets all simply because of money. Cash is the value. Not kindness or principles.Not morals. Greed for money is the only driving force of these people! Every single day we see how people tell a lie, do everything possible to have the Job they need, even it demands that they do something awful, against the law, or immoral. Young men try to have a girl they wish without any idea about moral values. This ought to help you with materials for your speech on moral values. We realize the significance of moral values in life, don't we? And right now, after having a short speech on moral values, we're ready to write a oral values essay.Moral Values Essay: Writing Tips When writing your moral values essay do not forget to stick to the structure. Your essay should contain an introduction, a body paragraph and a conclusion. Moreover, your moral values essay should present your own point of view on the topic. In fact, you may use the ideas listed above and support them with your additional thoughts. When summarizing your essay, give your readers a clear conclusion on the importance of moral values in our life. Speech on Moral Values and Moral Values Essay: HelpIf you continue to think your speech on moral values or your moral values essay can not be done without qualified help, or you simply lack the spare time to do it on your own – professional writing company is ready to assist you! We have authors skilled in different disciplines. Furthermore, all of them have a Masters degree or a PhD; so composing an essay or a speech for university won't be a problem for them. It'll be created from scratch in accordance to your recommendations and within your deadline. Besides, you'll also get:Absolutely free on-line 2417 help. Free of charge proofreading and editing. 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English Essay Topics for Class 12 Cbse Secrets That No One Else Knows About

English Essay Topics for Class 12 Cbse Secrets That No One Else Knows About Therefore, to know the kind of questions that have been asked in the exam paper we've provided the sample papers for English exam. CBSE claims that the authentic final examination papers will be determined by precisely the same pattern. These sample papers are designed bearing in mind the most recent curriculum and syllabus dependent on the NCERT and the CBSE board. Book your very first free tutoring session today If you're looking for other 12th Class sample papers 2018 CBSE, We will have the ability to help you. Quotes may be used at the period of commencement or as an ending statement. Essay-writing MOST of us find it challenging to commence writing. Activity Here are a couple topics for essay writing. To learn more visit CBSE site. So below we've provided the prior year English Communicative Sample Paper. Sample papers are among the best resources for students to get ready for exams. Presentation is crucial. Elements of a research paper apa. The passage includes any of the next. First passage comprises 4 Multiple Choice Questions and 8 questions that are to be answered briefly. The whole length of both passages are going to be between 1100 and 1200 words. It will be between 1100 1200 words. Read as many samples as you are able to. It's generally written in an official tone. It is going to also help save you from the deflections of day-to-day life. It offers guidance with regard to the sequence in which different sections ought to be attempted. Vocabulary like word formation and inference of meaning will likewise be tested. It's always prescribed that you start out with a quick introduction on the subject, it's intended to be precise. OR you could begin with a quote about the topic and after that go with the salutations and introduction. Concrete topic of analysis is a crucial point for qualitative content analysis. Also, there may be essay, speech or debate questions for Technology Technology has come to be an integral portion of our lives. Next, after reading the passage the questions should be answered. Inside this way the CBSE has tried to decrease the amount of the question paper so that all the candidates can attempt the full paper in the particular time. As it's the very first board examination a youngster appears for there is often a great deal of apprehensions involved. It is the largest cyber tragedy. The developing intolerance among the new generation causing violence towards teachers is a topic of grave concern. Scientists have also said that early morning is the ideal time to study and earn knowledge. Rising up early also relieves tension and tension as it offers you the opportunity to squeeze in a workout before getting distracted. When it regards board exams no student wishes to leave any opportunity of getting the very best result. A recent incident at a prestigious school has revealed that this evil hasn't yet come to a conclusion. My school is just one of the most well-known schools in town. Our video lessons can help you to clear all your concepts. They're activities that we're really interestedin and hence give us a whole lot of pleasure. With seven hundred billion population and six hundred trees, it's the requirement of the century to decrease the use of paper. It will provide you with an idea about how they are in fact written. Fascinating truth about water 4.

Special Education Essay - 848 Words

My focus for this standard was in the collaboration and trainings in the Special Education Department in Middlebrook School as well as in the district. I worked with the other Special Education Instructional Leaders (SPED ILs) to create similar SPED binders and google drives to create consistency of practice from building to building. We also meet monthly with the Director and Assistant Director of Special Education as a team. We worked to create a district wide transition calendar for all students moving from school to school next year. We scheduled staffings for each team of teachers working with the students and coordinating PPTs to ensure a seamless transition of service and best practice for each student with special needs. We worked†¦show more content†¦I invited SPED staff from other buildings to attend and shared our planning system and materials afterwards. Feedback was not only positive but they asked for additional trainings and were excited to use the skills with our students. We are now analyzing para support need from building to building and reviewing best practice for scheduling para support for children while still fostering independence. This is a challenge as student IEPs are individualized for a reason, however, we are looking to create some guidelines for staff to ensure efficiency of resources, as well as alternative and more creative ways to schedule our human resources. The challenges we faced in scheduling the transition plan as well as the paraprofessional trainings is three fold: time, culture from building to building and priorities of all stakeholders. First, the time needed to do such work takes us away from our other obligations in our buildings, most significantly, away from the students. The SPED ILs spent countless hours working together to create a transition calendar that would work for all schools. 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